Australian companies are learning to love the variety of telemarketing services they have available from the Philippines.  These services all are high-quality and very reasonably priced.  In effect, telemarketing services from the Philippines give Australian companies and consumers ‘more for less.’

Certainly price is what attracts Australian companies to inquire about telemarketing services from the Philippines.  The savings initially sound almost too good to be true.  30-60% less than the cost of equivalent telemarketing services sourced on-shore?  Yes, it’s true.

The reason this is possible has to do with two factors.  The Filipino work ethic is a big part of the picture.  Filipinos appreciate having regular jobs to go too.  Filipino companies rarely have the kinds of labor problems that western countries and companies do.  The telemarketing industry in the Philippines offers Filipinos great wages and job stability that keeps their agents happy.  What turnover there is due more to agents moving to another company within the same industry rather than leaving the industry entirely?

Another factor contributing to the growth of the telemarketing industry in the Philippines is the high level of English proficiency of the average Filipino.  The Philippines is the largest English speaking country in Asia due primary to their long historical association with the US.  This also means that their English accent is regarded as the easier to understand that the accents of agents from other outsourcing destinations.

When telemarketing companies in the Philippines work with Australian clients, they do get some training of specific differences between American English and Australian English.  But that’s not a difficult process and the differences are easy for the Filipino agents to pick up and adopt.

Australian companies enjoy the advantage of being able to outsource inbound and/or outbound telemarketing and have confidence that their processes will be handled properly.  This gives them confidence to devote their attention to the marketing and management of other parts of their business.  Working with telemarketing companies in the Philippines is just another form of delegation and relationships between Aussie companies and telemarketing companies in the Philippines usually work out very well.

There’s hardly anybody with a telephone in Australia who hasn’t received a telemarketing call from a cheerful voice with a slightly Filipino accent.  The close proximity of the Philippines to Australian consumer markets makes Australian clients naturals to avail themselves of the excellent telemarketing services available in the Philippines.

Probably the biggest ‘draw’ of the telemarketing companies in the Philippines is the price.  Australian clients can get a wide variety of high quality inbound and outbound telemarketing services from telemarketing companies in the Philippines for approximately 30-60% less than the equivalent telemarketing services sourced within Australia.  Of course it would be nice for these client companies to have 100% ‘home-grown’ agents doing their telemarketing but, frankly, in today’s tight global market, they have to avail themselves of savings wherever they can find them.

Telemarketing services companies in the Philippines have a very good record of customer satisfaction.  Many well-known, household name brand companies have outsourced their telemarketing operations to the Philippines for many years.  It’s only within the last several years that the secret has sort of ‘gotten out’ and lately many medium and even smaller sized companies have started to outsource as much of their telemarketing processes to the Philippines as possible too.

Aside from the fact that clients who use even just a few agents can save thousands of dollars in telemarketing services costs, clients also like the service they get from these telemarketing companies in the Philippines.  They get highly trained and supervised call centre agents, excellent quality control, efficient and full reporting and a relationship that only gets better as it goes on.

There’s a learning curve that comes into play too.  Most telemarketing services companies in the Philippines start their clients off with a test program of just a few agents.  Once they’ve run the script for a week or two and once the agents have had a chance to get comfortable with it, the efficiency numbers always get better.  Most reputable telemarketing companies in the Philippines charge on an hourly basis but some companies, depending on the quality of the client’s offer, will accept a pay-for-performance program, meaning that they work on a commission basis.

Telemarketing services from the Philippines are basically ‘saving the bacon’ of Australian business hard pressed to maintain sales volume and good customer service.  As these businesses struggle to maintain and grow profits for their owners and shareholders, there’s not a day that goes by that they don’t look for ways to lower expenses and/or increase the efficiency of their marketing processes.

Offshore outsourcing of their telemarketing to the Philippines means they can reduce their labor costs for that process by 30-60% and also in many cases get better efficiency through the well known courtesy and patience of Filipino telemarketing staff.

Telemarketing Philippines of course includes just about anything that can be done by somebody over the telephone.  In some cases it means actual attempts to sell a product or service over the phone but at other times (depending on the strategy of the client company) it can mean something as simple as lead generation.

Many companies have found that doing tele-surveys works very well to give them better insight into the mind of their customers and potential customers.  Those are a few of the outbound processes that telemarketing companies in the Philippines do for Australian companies.

Telemarketing services companies in the Philippines offer many inbound processes that have great business value too.  Many companies use their website very cleverly to present offers for their products or services.  While it is very easy to set up online shopping carts by which the customers can order, it’s also true that having the customer call into a toll free order desk gives the company a chance to make a special offer, upgrade sale and/or gather other valuable demographic information.

Clients are also able to use telemarketing Philippines skill sets to do many types of administrative, back-office work too.  The ‘on shore’ cost of labor is a component of every business function therefore every business function is ‘fair game’ to being outsourced to telemarketing companies in the Philippines.

Telemarketing Philippines operators can set appointments, reschedule appointments, offer account service assistance, listen to complaints, offer technical assistance, and just about anything people actually at the client company would do.  All these capabilities are the reason that in 2010 the Philippines became the number one offshore destination for outsourced telemarketing processes.